My pal Darcie Lamond just published a call to beat Trump at his own game, with a message and a movement. It’s a call for the majority – yes, a clear majority voted against him – to band together around our shared values.
A Main Street Movement to Challenge Trump’s Brand
by Darcie Lamond
Post election divisions continue to grow deeper and more pronounced, yet this trend does not seem to be motivating our president-elect to broaden his appeal and heal the wounds. With each passing day and each announcement, the battle lines are being drawn and we are being asked to choose sides. The Trump team is either determined to inflame or is just tone deaf with picks like Steve Bannon as strategic advisor. Forget Lincoln’s Band of Rivals favored by Obama, the Trump team is willing to float the likes of Sarah Palin as Secretary of the Interior. While these lighting rod characters keep the Trump team in the news, now that the election is over, the shock-jock tactics that helped elect him only fuel resistance and serve to remind us that we are bitterly divided.
Without a candidate to rally behind and without a majority in congress, there are few paths left open to the opposition. For many, the stakes seem extremely high with policies that will result in irreversible damage to the environment, women’s reproductive rights, universal healthcare and immigration reform. Such core principles do motivate people to action. Joining a resistance takes tremendous energy, drive, and deeply held commitments. Election campaigns have funding to maintain key staff and to run effective communication efforts that are required to brand and define a movement. Still, movements do come out of moments like this. The Tea Party is an extremely successful example of a movement that managed to brand itself and amass tremendous political power.
An anti-Trump movement could be quite successful, if it were to align with positions that actually enjoy majority support – abortion rights, responsible gun control, reasonable immigration, sensible environmental protection and tax cuts for the middle class. The movement could brand itself as The Main Street movement and lay claim to the mainstream values that it supported.